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Play’n GO Blitzways Q&A - Magnus Olsson, Play’n GO Chief Commercial Officer

Blitzways Quote - Magnus Olsson

Tell us about Play’n GO’s new Blitzways™ mechanic. How does it work? 

Blitzways™ is Play’n GO’s latest innovation in dynamic slot gameplay. The mechanic is designed to evolve the way players interact with payways. At its core, Blitzways™ is an advanced variation of dynamic payways, offering up to 16,807 ways to win in a way that engages players with each spin. Unlike standard payways, where symbols simply need to land adjacent to one another, Blitzways™ introduces an element of unpredictability by combining cluster mechanics, sticky multiplier Wilds, and a dynamic reel structure where each reel can contain between 2 and 7 symbols. 


One of the standout features is the way wins cascade and interact. Winning clusters must spread across at least three reels, ensuring that every win feels meaningful. Once a winning cluster is formed, it leaves behind Sticky Wilds—a feature that instantly boosts player engagement and retention. These Wilds are not just placeholders; they gain multipliers if they contribute to subsequent wins, creating a compelling cycle of anticipation and reward for players.  

Legacy of Gems Blitzways™ screenshot
Legacy of Gems Blitzways™ is the first title to feature this innovative mechanic

Blitzways™ is not just a new mechanic; it’s a significant evolution of the grid slot and Dynamic Payways formats. We’ve taken the elements that players love—dynamic reels, unpredictable outcomes, and high-energy gameplay—and refined them into a truly modern, fast-paced experience.  

 

Where did the idea come from and how long did it take to develop?  

Play’n GO has always committed to pushing the boundaries of slot mechanics. We are the pioneers of grid slots in the industry, and have always looked for ways to innovate on that mechanic. We constantly analyze gameplay data, customer feedback, player preferences, and market trends, and one clear insight stood out- players enjoy unpredictability, while appreciating some level of familiarity.


That in and of itself presents an immense challenge: how do we create something entirely fresh while keeping it intuitive enough that players feel at home from the first spin? We were already familiar with Dynamic Payways, and we wanted to freshen up the genre, to reiterate our commitment to constant innovation and development.  


This development took a considerable amount of time; we went through multiple iterations to ensure the mechanic delivered the right balance of excitement and accessibility. It wasn’t just about adding more ways to win—it was about engineering a system that dynamically shifts, creating a sense of momentum that players can feel in the moment.


From the initial concept to its full realization, Blitzways™ was over a year in the making. We fine-tuned every aspect, from symbol distribution to the behaviour of the Sticky Wild multipliers, to make sure it delivered a truly next-generation slot experience. 


Blitzways™  Mechanic
Play'n GO's Blitzways™ Mechanic

Is there a growing demand among players for new mechanics like this one? 

Without question. The online casino gaming landscape has evolved dramatically in recent years, and we’re seeing a clear upward shift in player expectations. Today’s players are looking for deeper engagement, more variety, and mechanics that introduce new layers of strategy and excitement. Modern day slot games are more akin to AAA video games than their traditional reach-and-pull predecessors. We’ve spoken before about our commitment to crisp graphics, carefully crafted soundtracks and music, engaging themes and storylines, and world-class game mechanics.  


Blitzways™ responds directly to this demand. Players no longer want passive experiences; they want mechanics that give them a sense of progression and control. By introducing Sticky Wild multipliers that build over time, Blitzways™ taps into that need for sustained excitement and gives players a reason to keep spinning. 


This mechanic is also a great addition for operators looking to diversify their suite of online casino games. In an industry where new mechanics can often feel like very slight variations of existing concepts, Blitzways™ is a meaningful evolution that will help drive engagement across multiple demographics. It’s the redefinition of a trend, as opposed to the continuation of one- a hallmark of Play’n GO throughout our history.  

 

Does the mechanic give slot games higher or lower volatility?   

By design, the Blitzways™ mechanic itself leans towards a medium-to-high volatility experience. 


The Sticky Wild multipliers add an extra dimension to the volatility curve. They create moments of tension where players know they’re building towards something bigger, and when the multipliers hit, the impact can be significant. This makes Blitzways™ an excellent choice for players who enjoy the thrill of chasing those explosive moments, but it also retains a level of consistency that keeps gameplay engaging. For operators, this flexibility is key.  

 

Picture of Magnus Olsson, Chief Commercial Officer at Play'n GO
Magnus Olsson - Chief Commercial Officer at Play'n GO

The first game title to showcase the Blitzways mechanic is Legacy of Gems Blitzways. What was the inspiration behind this game? 

Legacy of Gems Blitzways was designed to introduce the mechanic in a visually gripping and mechanically educational way. We wanted to ensure that players could immediately grasp the core gameplay while being drawn into a world that feels rich and rewarding. 


The theme of precious gems is timeless in the world of online slot games, and we leaned on this to create a game where every spin has the potential to lead to huge wins. The clean and elegant aesthetic of Legacy of Gems Blitzways serves to highlight the mechanics rather than overwhelm players with them, making it easier for them to understand how Blitzways™ works. 


Additionally, we designed the game’s features to complement the mechanic itself. The dynamic reel structure, cascading wins, and Sticky Wild multipliers all work together to enhance the core gameplay loop. It’s not just about introducing a new mechanic—it’s about crafting a game that makes the most of what Blitzways™ has to offer. 

 

What has the reaction to the game been like so far? 

New mechanics always take time to establish themselves in the market, but we’re already seeing strong engagement from players who appreciate the fresh dynamics that Blitzways™ brings to gameplay. As with any innovation, a period of discovery is required, where players get to grips with the unique aspects of the mechanic. We’re confident that as more players experience Blitzways™, it will become a well-recognized and highly sought after feature.  


Our focus is always on continuous improvement. We closely monitor customer feedback and use those insights to refine future releases. What’s exciting is that Blitzways™ is just getting started—there is infinite potential to develop and adapt this mechanic, and we’ll be building on the very strong foundation offered in Legacy of Gems Blitzways in exciting ways moving forward. 

 

What will be the next games to include the new mechanic, and when can we expect to see them? 

We have an ambitious roadmap for Blitzways, and you’ll be seeing several new games featuring this mechanic before the end of the year. While I can’t reveal too much at this stage, I can say that we’re exploring different ways to evolve the mechanic within various themes and well-known Play’n GO IPs.  


One of the strengths of Blitzways™ is its versatility—it can be seamlessly integrated into a range of different slot experiences, from high-energy adventure slots to more immersive narrative-driven games, all of which we are very experienced in designing. Expect more details soon as we continue rolling out our 2025 portfolio. 

 

How does the introduction of Blitzways fit in with the rest of your plans for 2025? 

2025 is shaping up to be a landmark year for Play’n GO. Just yesterday, we announced yet another GO Live in a US state, this time in Delaware, and we have our own iteration of crash games coming later this quarter in the shape of Crashback™ games. Our focus is on continuous innovation while staying true to what makes our games stand out—compelling gameplay, high-quality production, and mechanics that truly engage players. 


Blitzways™ represents a key part of this strategy. It’s not just a one-off feature; it’s a mechanic that will evolve over time, integrating into a variety of upcoming titles. As we continue to expand our portfolio, you’ll see Blitzways™ being used in increasingly creative ways, ensuring that it remains a fresh and exciting part of our offering. 


Beyond Blitzways™, we have a host of exciting developments on the horizon—from new game mechanics to strategic partnerships and expanded market reach. The iGaming landscape is more competitive than ever, and Play’n GO is committed to leading the way in innovation and quality, as we always have. Blitzways™ is just the beginning of what promises to be a thrilling year of Play’n GO content designed for both players and operators. 


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