OUR VISION
Play’n GO has spent more than 20 years shaping the future of gaming, building some of the industry’s most recognized titles and delivering entertainment experiences enjoyed by players around the world.
Now, we are bringing that same expertise, creativity, and proven performance to the casino floor.
With a portfolio of some of the world’s most successful online casino content, Play’n GO brings more than games to land-based environments. We bring titles players know, experiences they trust, and entertainment that can help partners attract attention, drive engagement, and add value to the casino floor.
Our move into land-based gaming is not a step away from who we are. It is a natural expansion of what we do best: creating standout games, building reliable technology, and helping operators deliver entertainment that players recognise, trust, and return to.
We are not entering land-based to participate. We are entering to shape what comes next.
“Play’n GO’s move into land-based gaming is not about simply bringing our content to a new channel. It is about working with partners to create stronger entertainment experiences on the casino floor, using the games, characters, and player recognition we have built over more than 20 years online.”
– Johan Tornqvist.CEO Play’n GO
Play’n GO’s most iconic games now on land-based
Please note: The game demos shown on this page are the online versions
Genting: our trusted partner
Our land-based journey is already in motion. In partnership with Genting Casinos, one of the UK’s most established casino operators, Play’n GO has brought its bestseller titles to physical casino floors across the country. The collaboration marks a major milestone in our land-based expansion, showing how proven online content can translate into a compelling machine experience for casino players.
By the end of 2025, more than 150 cabinets featuring Play’n GO content had been installed across the UK, including deployments in some of the country’s leading casino venues. For Play’n GO, Genting is more than a first live deployment; it is a partnership of mutual ambition and mutual dedication to delivering an experience unparalleled in the brick & mortar arena. The partnership with Genting is a launch-pad for innovation and ideation that brings the future of gaming, today.
“As you know we’ve now had the opportunity to grow our slot machines in the UK, and one of the key elements of success for us was being able to bring new players and new content into the market. Online is a pivotal part of that and for us Play’n GO are the best in the market.
From our point of view Play’n GO represented the perfect partnership.”
– Stuart Armstrong.Director of Gaming - Genting Casinos UK
Let’s talk about what Play’n GO can bring to your casino floor.
Every market, venue, and player base is different. Share a few details with us and our team will be in touch to understand your needs, explore the opportunity, and discuss how Play’n GO could support your land-based ambitions.