As Play'n GO continues to dominate the world of iGaming, its music division, Play'n GO Music, has crafted a legacy, producing soundtracks that elevate gaming experiences and create standalone musical journeys.
Over the past few months, Play'n GO Music has delivered an impressive array of collaborations, playlists, and EPs – ensuring that players can immerse themselves in a world where music is just as important as gameplay. In this editorial, we dive deep into the latest campaigns, collaborations, and soundtracks. Sound good? Let's GO!
August 2024 saw Play'n GO Music release its highly anticipated Fan-Fuelled Faves playlist, a celebratory end to their season-long collaboration with the MoneyGram Haas F1 Team. This playlist is unique because the drivers or the team didn’t craft it: the fans did themselves. Throughout the racing season, fans were invited to submit their favourite tracks, with the final selection blending a variety of genres – from the headbanging energy of Metallica to the hip-hop bravado of Kendrick Lamar.
This fan-centric approach gave the playlist a depth and diversity unmatched by its predecessors. Previous releases, such as Magnussen’s Mix and Ayao’s Anthems, had taken a more structured approach, reflecting the personal tastes of team members. But with Fan-Fuelled Faves, the unpredictability of fan submissions resulted in an eclectic mix of tunes, representing the global audience behind the Haas F1 team.
It was, as Play’n GO’s CMO Ebba Arnred put it, “the most musically diverse, eclectic playlist we’ve seen so far.” For those interested in the pulse-pounding energy of F1 weekends, the Fan-Fuelled Faves playlist is available on the Play’n GO Music Spotify channel, ready to transport you straight to the racetrack.
For those who prefer their musical experience to feel like an epic quest, Play'n GO Music has something special with their Sound of Adventure EP. Released earlier this year, this collection is a sonic companion to some of the brand’s most iconic adventure-themed games. It’s not hard to imagine these tracks underscoring the exploits of legendary figures like Rich Wilde or his equally daring daughter, Cat Wilde.
For this soundtrack, Play’n GO Music collaborated with four incredible artists from around the world to explore the theme of adventure through music. From the jungles of Guatemala to the folkloric forests of Ireland, each song draws inspiration from their country’s unique traditions, cultures, and experiences. A special thank you to Niamh Ní Mheara (Ireland – "Saoirse"), Isaac Campos (Guatemala – "Balam, the Jaguar"), Nic Pedroni (USA – "Wilde Wilde West"), and Naomi Berrill (Italy – "La Riviera") for their epic compositions featured in Sound of Adventure.
The EP draws from multiple Play’n GO classics, such as Rich Wilde and the Book of Dead, providing a backdrop of excitement and danger that perfectly complements the thrilling gameplay. The team behind Play'n GO Music understood that these tracks needed to do more than simply fill the air – they had to heighten the sense of thrills. Listening to the EP feels like flipping through the pages of a storybook, with each track leading you deeper into a world filled with peril, mystery, and, of course, treasure!
The collaboration between Play'n GO Music and the MoneyGram Haas F1 Team wasn’t limited to just one playlist. This partnership spanned an entire racing season, with multiple releases capturing the adrenaline-fueled world of Formula 1. Each playlist was personally curated by key figures within the team, making every release a reflection of individual personalities.
For instance, Ayao’s Anthems – named after Haas' team principal Ayao Komatsu, it features a collection of tracks that encapsulate the tactical mind and calm precision Komatsu brings to race day. Meanwhile, Hulkenberg’s Hits and Magnussen’s Mix offer a glimpse into the music preferences of the team’s drivers, Nico Hulkenberg and Kevin Magnussen. Both playlists are high-energy, designed to mirror the intensity and split-second decision-making required on the track.
This multi-playlist collaboration wasn’t just a novelty – it was a testament to how music can be intertwined with sports to enhance fan engagement. Whether you’re a dedicated follower of Formula 1 or simply love high-octane soundtracks, these playlists are sure to get your pulse racing.
The culmination of this year’s music projects with the MoneyGram Haas F1 Team was the release of Quantum Rush by emerging producer Humansion. Play’n GO Music teamed up with the up and coming DJ to create a track that will fuel fans throughout the season and get them #RaceTrackReady.
Quantum Rush is available on all major streaming platforms!
Hear us out, Play'n GO Music extends beyond our projects and seeps into the ethos of regular Play'n GO titles too. For a quick change of pace, let's explore Journey to Paris, a game that immerses players in the City of Love. The soundtrack here is nothing short of magical, perfectly capturing the romantic essence of Paris. With a whimsical blend of soft strings and playful piano melodies, the music elevates the game’s charming visuals and light-hearted narrative.
Each note of the Journey to Paris soundtrack is carefully crafted to transport players to the streets of Paris, where love is in the air and adventure awaits at every corner. For fans of romantic music and serene settings, this soundtrack stands out from the more action-packed offerings in the Play’n GO Music library.
For players looking for fairytales and rich lore, the gameplay and slot soundtrack for Gemix 100 is the perfect fit. While not a direct Play'n GO Music project, the music here leans into the fantastical, guiding players through a world filled with sparkling gems and boundless rewards. Combining elements of world-building and wonder – the soundtrack complements the game’s vibrant and colourful visuals.
Much like the gameplay, the music is ethereal, constantly evolving as players progress through different levels. It’s filled with uplifting tunes that make every spin feel like the beginning of a new journey, perfectly embodying the game’s sense of continuous discovery.
This quarter’s been music to our ears!
As we reflect on the latest quarter of Play’n GO Music’s offerings, it’s clear that the brand is pushing boundaries in more ways than one.
Whether you're racing alongside the MoneyGram Haas F1 Team with Fan-Fuelled Faves, embarking on an epic quest with the Sound of Adventure EP, or strolling through the romantic streets of Journey to Paris, there’s something for everyone in this ever-expanding musical universe. Play'n GO isn’t just crafting quality slots, we're creating soundtracks to our adventures.